Over the past 14 years, my passion for sport began to blend with a desire to see a change in the way high-performing individuals are developed in athletics, business, and e-sports. “Right Effort” has been a concept deeply rooted in my philosophy as I have seen people work inefficiently and ineffectively as they are instructed to blindly pursue goals that don’t align with their identity or learn from others how to be motivated by unhealthy sources like fear of failure, financial achievement, or recognition as these inevitably run them into the ground.

Outside of teaching people tools and skills for how to master their minds or live with stress, my work is devoted to helping people thrive by aligning their personalities, interests and values towards a meaningful life that maximizes the impact they can have on the people around them. This is only possible when we do the hard work of recalibrating the most essential part of human performance…our core beliefs.

Over the past 14 years, my passion for sport began to blend with a desire to see a change in the ... Read More

I have enjoyed living a full and meaningful life for as long as I can remember. For the past 12 years, I have been coaching high-level Rugby both nationally and internationally. My coaching philosophy has been focused on synthesizing hard work, intentional practice, mental health, and the development of a diversified identity that relies on vulnerable connection to achieve success. I am passionate about helping my clients create and move towards their goals while assisting their self-discovery and personal growth adventures. I have spent years improving my skills to help clients deal with trauma and emerge from those places with new insight, energy, and focus. My work involves supporting the whole person, because it is a lot easier to live a successful life when every part of a person is committed to living out their values.

I have always loved helping athletes, first responders/military, and other high-performing individuals find meaning in their lives beyond the success on the field or in the boardroom. I want to see my clients live fulfilled lives, whatever it is they are passionate about pursuing. I have been able to experience life in many unique ways, including my time serving and leading in the military. As someone who naturally enjoys the freedom and flexibility of an open schedule, I am extremely grateful for the lessons I have learned in life that have taught me the right balance between that flexibility and the organization/discipline to prioritize the right habits and routines for me.

It brings me great joy to support others in finding their own balance in life. I look forward to getting to work with anyone who feels like I may be the right fit for them.

I have enjoyed living a full and meaningful life for as long as I can remember. For the past 12 y... Read More

From a young age, Andrew has always been drawn to the world of competitive sport and performance. His passion began on the football field, where he played throughout his life — including at the university level. During that time, he saw firsthand the mental and emotional challenges that impact performance, both on and off the field.

Those experiences inspired Andrew to pursue a career helping athletes, professionals, and teams strengthen the mental side of their game. He believes true performance comes from more than just physical preparation — it’s built on confidence, connection, and mental resilience.

Today, Andrew works with clients to help them reach new levels of clarity, confidence, and fulfillment. His mission is to help people fall in love with their craft, embrace challenge, and enjoy the growth that comes from striving to be their best.

From a young age, Andrew has always been drawn to the world of competitive sport and performance.... Read More

Sport has a way of shaping who we become. The discipline, resilience, and confidence developed through sport often extend far beyond competition and into every aspect of life. For me, those lessons became especially meaningful when a tennis injury ended my competitive career and challenged the identity I had built around being an athlete. It was through that experience, along with the challenges and opportunities of growing up as an immigrant, that I developed a passion for psychology and helping others navigate change, adversity, and growth.

I work with adults, teens, athletes, and individuals navigating trauma, identity shifts, life transitions, and the pressures that can come with high performance. I am also passionate about supporting those navigating the immigrant experience and the unique questions of belonging, identity, and expectations that can accompany it.

My approach is warm, collaborative, and person-centred. I enjoy working with neurodivergent youth and athletes at all stages of their journey, whether they are pursuing ambitious goals, recovering from setbacks, building confidence, or exploring who they are beyond their performance. My goal is to help clients develop greater self-awareness, resilience, and the skills needed to thrive both in sport and in life.

Sport has a way of shaping who we become. The discipline, resilience, and confidence developed th... Read More

I am enthusiastic about working in sport and performance psychology because I have a deep passion for teaching individuals the mental skills that they need to reach their goals. Developing an understanding of one’s self, how to set attainable yet challenging goals and reaching for success is a skill that I teach clients. I am passionate about working with athletes and performers to help them handle the pressures of life and sport in a constructive way, sharing knowledge and ideas to work together to achieve success. My personal experience in sport, as well as formal educational tools and experience utilizing mental skills, aid the lives of those I work with.

I strive to create a safe space for clients to learn/practice mental skills, discover what works best for them and explore what pushes them in a safe space that allows for mistakes to be learned from. I use motivational interviewing and change talk to work with my athletes to cooperatively explore solutions with a focus on strengths as assets and tools for personal success.

My experience as an athlete, coach, and kinesiologist and my master’s degree in Sport and Performance Psychology are all important contributors to my ability to connect and bring out the best in my clients.

I am enthusiastic about working in sport and performance psychology because I have a deep passion... Read More

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Located at: 1910 102 St NW, Edmonton
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